I created a campaign for Warby Parker's 'Buy a Pair, Give a Pair' program, emphasizing the dual impact of every purchase. One ad shows two people getting their eye exams, while another features one person receiving a brand-new pair of glasses, alongside a child across the world receiving glasses of their own. The campaign visually splits the experience into two parts: one person benefiting from the eye care services, and another receiving a new pair of glasses, illustrating how Warby Parker’s program helps not just one, but two individuals—one locally and possibly one globally.
