Listerine: Platform Statement

Flashy Flashbacks - Where the Freshness Lingers

For my concept, I came up with the tagline, “Where the Freshness Lingers”. This series of advertisements will consist of iconic and memorable moments that are associated with the holidays (such as cozying up by the fire, caroling, exchanging gifts, airport reunions or first impressions / dates, and the ball drop for the new year) and how they are elevated with fresh breaths that linger and lift the atmosphere. The Listerine “splash” is what holds all of the ads together to create a consistent campaign and show the elimination of odor, leading to a good time.